Variable Data Print is the intelligent employment of customer data and technology to create effective, relatable media. Find out here how using VDP can benefit your business, your marketing campaigns and result in higher response rates using LEFA’s new Variable Data Printing product Send Central.
If you’re getting a little confused by ‘bleed’, ‘crop marks’, ‘trim boxes’ and the other wonderful jargon we printers love to confuse you with, there’s no need to worry – you’re not alone. We try to explain it here, and why these things are important. But we’ve also provided a few standard preset and template downloads to make sure you’re there.